When asked about regrets or things they would have done differently, the dying have five common answers. This is the first installment of the Five Regrets Project by TIME.


"I wish I’d had the courage to live a life true to myself, not the life others expected of me." The truth is, people do not honor most of their dreams. At the end, they look back and see clearly the decisions that led them astray. The Courage Logo Cap is an homage to the dearly departed, as well as a reminder to persist in the pursuit of our dreams now while we have the health and youth to do so.

HD logo patch

The detailed patchwork showcases the art of the insanely talented @Fllunt on the front panels of the cap. The piece is titled Lifted.


On the inside are the immortal words of Shakespeare, "To thine own self be true". Unseen from the outside, this is a direct reminder to stay the course. It's held closest to the body, near the temple.

Banded sphinx

The Banded Sphinx Moth adorns the ultra-comfortable lining of the two front panels. This moth has a skeletal visage on the outside of the wings while a pink coloration can be seen on the hindwing when the insect moves - a color that is featured prominently in the logo on the front of the cap.

Curved brim

The durable, high quality brim has a slight curve and a contrasting light-gray underside and cable stitching.

Premium Quality

Water resistant and comfortable, this product is true to the TIME product philosophy

The Courage Logo-Cap